When you want to find out how policymakers consume, digest and use media, there is just one place to go. Year after year, Erdos & Morgan's Opinion Leaders Syndicated Study has been cited as the gold standard for identifying and surveying individuals whose influence on a variety of issues – business, social, political, environmental and educational -- far exceeds their numbers in the population. We have a proven track record for accessing these important, busy people, knowing how to talk to them and getting them to consistently provide usable insights.
The Opinion Leaders Study helps media companies:
- Identify the types of opinion leaders engaged with their brand and impacting specific issues
- Understand how their brands are perceived and their platforms are used by these leaders
- Verify the value of their brand