Document the Buying Power of Your Audience:
- Past, current and future expenditures
- Growth within selected product categories
- Why your readers are embracing certain types of products
- What makes your readers valuable to marketers
Demonstrate Unique Positions:
- Influential Readership – Influencing the purchasing habits of others
- Active participation in social or business events
- Early adopters of technologies and products
- Strong readership versus competitors
- Exclusive impressions about your publication … authoritativeness, quality, practicality, etc.
Compile Demographic Profiles
Discover How Your Market is Changing:
- Take full advantage of opportunities brought about by the changing market
- Strengthen your marketing position to reflect where your customers are headed
Take the Offensive:
- Support strategic decisions with independent data
- Augment syndicated research data
- Generate independent data that helps to separate you within your competitive set