For Immediate Release

May 24, 2012

4A’s Research Insights: B2B Purchase Influencers and Opinion Leaders

The American Association of Advertising Agencies (4A’s) is committed to collecting and disseminating information and ideas that affect advertising agencies, marketing firms and other media outlets.

The 4A’s recently asked Erdos & Morgan to submit a Research Insights report, entitled B2B Purchase Influencers and Opinion Leaders, to help their members better understand new and emerging trends among those that influence or make B2B purchases.

The 4A’s requested this report for its member agencies because it recognizes the importance, need and uses for this information. Erdos & Morgan was chosen to author the paper due to its extensive experience in the field of business-to-business research.

The report was recently sent to all 4A’s member companies and is now available for download on the 4A’s website at http://www.aaaa.org/news/bulletins/Documents/7405.pdf.

The report includes insights from Erdos & Morgan’s Opinion Leaders and Purchase Influence in American Business studies.

Erdos & Morgan also conducts custom research studies including subscriber, market, editorial, panel, tracking and others.

For more information about Erdos & Morgan’s syndicated studies or custom research, please contact David March at (201) 236-0469 or david@erdosmorgan.com.



Erdos & Morgan
Syosset, New York

Contact:
David March

P: 516.935.6959
F: 516.935.4040

dmarch@erdosmorgan.com