News

Erdos & Morgan Releases 2017 Opinion Leaders Study

| Press Release

Syosset, New York, February 7, 2018 – Erdos & Morgan is proud to announce the 2017 Opinion Leaders Study was recently released. This annual national survey is the industry’s leading syndicated study of contemporary issue involvement and media influences. For over 35 years this study has provided many of the most prestigious media, communications and… Continue reading


Erdos & Morgan Announces the 2017 Opinion Leaders Study will be Released in December

| Press Release

Syosset, New York, September 6, 2017 –Erdos & Morgan is proud to announce the 2017 Opinion Leaders Study will be released in December. This annual national survey is the industry’s leading syndicated study of contemporary issue involvement and media influences. For over 30 years this study has provided many of the most prestigious media, communications… Continue reading


Erdos & Morgan Announces the Release of the 2016-2017 Purchase Influence in American Business Study

| Press Release

Syosset, New York, November 30, 2016 –Erdos & Morgan is proud to announce the 2017 Opinion Leaders Study will be released in December. This annual national survey is the industry’s leading syndicated study of contemporary issue involvement and media influences. For over 30 years this study has provided many of the most prestigious media, communications… Continue reading


4A’s Research Insights: B2B Purchase Influencers and Opinion Leaders

| Press Release

The American Association of Advertising Agencies (4A’s) is committed to collecting and disseminating information and ideas that affect advertising agencies, marketing firms and other media outlets. The 4A’s recently asked Erdos & Morgan to submit a Research Insights report, entitled B2B Purchase Influencers and Opinion Leaders, to help their members better understand new and emerging… Continue reading


Utilize Erdos & Morgan’s Reader Studies Now To Help Support Ad Sales Efforts This Fall

| Press Release

Document the Buying Power of Your Audience: Past, current and future expenditures Growth within selected product categories Why your readers are embracing certain types of products What makes your readers valuable to marketers Demonstrate Unique Positions: Influential Readership – Influencing the purchasing habits of others Active participation in social or business events Early adopters of… Continue reading