With stiff competition across channels and a bewildering array of formats, media companies have to be smarter than ever in how they present their value to prospective advertisers. You must balance increasing tensions between the desires of consumers and the expectations of advertisers. It is tough to grow circulation, keep audience engagement high, and costs down. And at the same time, continue to be creative in exploring new revenue models and offering a variety of advertising and sponsorship options while still safeguarding against technology-enabled threats, such as security and privacy concerns.
Erdos & Morgan helps our media clients – broadcast, print and online – monetize their products by providing data that can pinpoint the real value you offer.
Our work for Media companies includes:
- Market Studies
- Subscriber Studies
- Effectiveness Studies
- The Opinion Leaders Study Information Sheet
- The Financial Advisor Media Outlook and Usage (FAMOUS) Study Information Sheet