Although there is no exact definition of how much wealth someone must have to fit into this category, high net worth is generally regarded in terms of having assets of a particular number. A high net worth individual (HNWI) is generally defined as somebody with $1 million or more in liquid investable assets. There are approximately 6 million people in the United States that meet this definition.
Because of their investing and buying power, high net worth individuals are sought after by a number of different entities including fund families, wealth managers, media brands and advertisers. Erdos & Morgan concentrates on perceptions of this highly sought after group. We specialize in understanding their consumption habits, outlook on investments and media consumption.