High Net Worth Individuals

Although there is no exact definition of how much wealth someone must have to fit into this category, high net worth is generally regarded in terms of having assets of a particular number. A high net worth individual (HNWI) is generally defined as somebody with $1 million or more in liquid investable assets. There are approximately 6 million people in the United States that meet this definition.

Because of their investing and buying power, high net worth individuals are sought after by a number of different entities including fund families, wealth managers, media brands and advertisers. Erdos & Morgan concentrates on perceptions of this highly sought after group. We specialize in understanding their consumption habits, outlook on investments and media consumption.

Investopedia logo

Seeking Alpha logo

Wall Street Journal logo

Economist logo

PBS logo