The foundation of successful research is reaching the right audience. For both advertisers and media companies, this can be an incredibly difficult undertaking. Although it’s not so hard to identify the people you want to reach, it can be a real challenge to get past the gatekeepers and have meaningful conversations.
Erdos & Morgan has been trusted by senior level executives since our founding. We routinely get this group to respond to us with insights and opinions that matter to our clients.
Our syndicated and custom studies can help you understand how senior level executives relates to your media brand or product, including:
- How they perceive your brand
- Which media sources shape their thinking – and how
- Why some advertising campaigns have impact among this group and others don’t