Competition means innovation, but innovation does not work unless you provide what your customers want. Erdos & Morgan can help you evaluate the viability of your ideas while they are still on the drawing board, measure the success of a particular product or ad campaign and understand how your audience perceives your brand.
We design and execute these and other studies:
- Advertising/Concept Testing
- Corporate Image/Perception
- Customer Awareness/Satisfaction
- New Product Development
- Price Sensitivity