Custom Research

Competition means innovation, but innovation does not work unless you provide what your customers want. Erdos & Morgan can help you evaluate the viability of your ideas while they are still on the drawing board, measure the success of a particular product or ad campaign and understand how your audience perceives your brand.

We design and execute these and other studies:


  • Advertising/Concept Testing
  • Editorial
  • Subscriber
  • Tracking

Brand/Corporate Image

  • Corporate Image/Perception
  • Customer Awareness/Satisfaction

Product Development

  • New Product Development
  • Price Sensitivity

Uniquely yours.