There are many reasons an advertising campaign succeeds or fails. Two of the most important elements to of any campaign are ad development and placement. You can develop an outstanding ad with top-notch creative, but if you go to the wrong audience or hit the right audience without great enough reach, your efforts – and investment – can go to waste. The days of throwing something up against the wall to see what sticks are long gone. Whether you are an advertiser or an agency, you face increasing pressure to justify your advertising spend, both before and after the campaign.
Erdos & Morgan can help you:
- Identify the media outlets most effective in reaching your target audience
- Evaluate the “lift” generated by your ad with pre/post studies
- Test ad concepts within your target audience
We design and deploy studies rapidly and cost-effectively to make sure you have the information you need when you need it. And we are experienced at coordinating the many elements – on both agency and client sides – that factor into advertising decisions. We bring a comprehensive approach to projects by combining quantitative and qualitative research to ensure the effectiveness of your campaign.
Clients who have relied on Erdos & Morgan’s insights to buy – and sell – advertising include: