Press Release

Syosset, New York, September 6, 2017 –Erdos & Morgan is proud to announce the 2017 Opinion Leaders Study will be released in December. This annual national survey is the industry’s leading syndicated study of contemporary issue involvement and media influences. For over 30 years this study has provided many of the most prestigious media, communications… Continue reading

Syosset, New York, November 30, 2016 –Erdos & Morgan is proud to announce the 2017 Opinion Leaders Study will be released in December. This annual national survey is the industry’s leading syndicated study of contemporary issue involvement and media influences. For over 30 years this study has provided many of the most prestigious media, communications… Continue reading

Erdos & Morgan released the latest edition of the Professional Investment Community Study. The sample for the 2014 edition of this study was comprised of buy-side universe individuals, in US firms with a minimum of $100 million (U.S. $) under management, serving one of the following functions: Analyst, Chief Investment Officer, Director of Research, Head… Continue reading

The American Association of Advertising Agencies (4A’s) is committed to collecting and disseminating information and ideas that affect advertising agencies, marketing firms and other media outlets. The 4A’s recently asked Erdos & Morgan to submit a Research Insights report, entitled B2B Purchase Influencers and Opinion Leaders, to help their members better understand new and emerging… Continue reading

Document the Buying Power of Your Audience: Past, current and future expenditures Growth within selected product categories Why your readers are embracing certain types of products What makes your readers valuable to marketers Demonstrate Unique Positions: Influential Readership – Influencing the purchasing habits of others Active participation in social or business events Early adopters of… Continue reading