Many factors go into the success of ad placement.  You can have an outstanding product and top-notch creative, but if you go to the wrong audience or hit the right audience without great enough reach, your efforts – and investment – can go to waste. The days of throwing something up against the wall to see what sticks are long gone.  Whether you are a media company, an advertiser or an agency, you face increasing pressure to justify your advertising spend, both before and after the campaign.

Erdos & Morgan can help you:

  • Test ad concepts within your target audience
  • Evaluate the "lift" generated by your ad with pre/post studies
  • Identify the media outlets most effective in reaching your target audience

We design and deploy studies rapidly and cost-effectively to make sure you have the information you need when you need it. And we are experienced at coordinating the many elements – on both agency and client sides – that factor into advertising decisions.

Impeccable timing.