Many factors go into the success of ad placement. You can have an outstanding product and top-notch creative, but if you go to the wrong audience or hit the right audience without great enough reach, your efforts – and investment – can go to waste. The days of throwing something up against the wall to see what sticks are long gone. Whether you are a media company, an advertiser or an agency, you face increasing pressure to justify your advertising spend, both before and after the campaign.
Erdos & Morgan can help you:
- Test ad concepts within your target audience
- Evaluate the "lift" generated by your ad with pre/post studies
- Identify the media outlets most effective in reaching your target audience
We design and deploy studies rapidly and cost-effectively to make sure you have the information you need when you need it. And we are experienced at coordinating the many elements – on both agency and client sides – that factor into advertising decisions.