David March
Chief Revenue Officer
Things in our industry are always changing. The way people perceive, access and use information is in constant flux. That’s why it’s critical to our clients that we remain ahead of the curve.
At Erdos & Morgan, David is responsible for developing new, scalable – and forward-thinking – syndicated studies. Syndicated and custom research clients both benefit from his deep understanding of key business drivers: increasing market share, developing new business and building strong, effective teams. He is also adept in the subtle distinctions that make Erdos & Morgan’s syndicated studies a strategic decision essential for the industries we serve. He is currently working on a critical – but elusive – research issue: measuring the ROI of various social media activities. He is coauthor (with Kathy Schmidt) of the well-received 2012 thought leadership study, “People with Clout: Identifying B2B influencers.”
Beginning his market research career at Erdos & Morgan’s parent company, Beta Research, David’s first assignment was computer programming, but his quickly shifted to client services. He subsequently held several research and advertising related positions in the publishing industry, with a particular focus on healthcare-related publishing. For several years he was group publisher of CMPMedica’s Cliggott Publishing Group. He has also been extremely active in professional organizations, serving as President of the Association of Medical Media (AMM) in 2008 and chair of the Healthcare Marketing and Communications Council’s (HMC) news committee for five years.
David holds a bachelor’s degree in business management from Ithaca College and also completed the management development program at Dartmouth’s Tuck School of Business. He resides in Ramsay, New Jersey, with his wife and three sons. In his leisure time, David enjoys spending time with family and friends, travel, live music, football and playing poker.
- At Erdos & Morgan since: 2008
- Key areas of expertise: Financial, Political, Healthcare and B2B Media, Syndicated Studies
- Representative clients: The Wall Street Journal, CNBC, CNN, Fox Business News, Institutional Investor, The Economist, The Richards Group, Starcom MediaVest, The Washington Post
