Jointly conducted by Erdos & Morgan and Beta Research Corporation, the studies were conducted among adults with a household income of $50,000+. Qualified respondents also must have traveled within the past 3 years.

The studies were designed to measure:

• Who the business & leisure travelers are
• Where and why they are going on business/leisure trips
• Factors important when making travel decisions
• Role of Internet on travel planning
• Brand data
• Travel websites visited
• Security concerns and effects on travel
• Readership of 100 publications
• Viewership of 40 cable TV channels.