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Dun & Bradstreet, the premier U.S. supplier of B2B databases, provided the 17,500 survey sample used in the survey from their Database of American Businesses. According to D&B, there are 1,091,433 companies that comprise the universe covered by the Purchase Influence in American Business study, for which Erdos & Morgan developed a projected universe of 4,490,719 senior executives.
Purchase influence information, both the nature of the influence and the dollar amounts influenced, is gathered for 56 products and services. More than 140 publications and broadcast and cable programs were measured; 137 (70 publications and 67 broadcast and cable programs) were reported in the 2002-2003 study.
Sponsors have the option of running Type of Business data for both headquarters and branch locations by SIC codes. In addition to SIC codes, sponsors can run data by State, MSAs, Import/Export, Legal Status, Territory Covered and Year Started, based on data supplied by D&B.
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Sponsor List
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