Introducing the Integrated Data Exploratory and Analytical System (IDEAS) A Revolutionary New Program for Identifying Key Sales Propositions

Released: June 9, 2011

Erdos & Morgan, in conjunction with Ted D'Amico, is excited to announce the introduction of The Integrated Data Exploratory and Analytical System (IDEAS). This system, which can be used with all major syndicated databases that you subscribe to, can potentially generate substantial ad revenues by identifying (in just a few minutes) literally hundreds of sales propositions for the target media vehicle (e.g., publication, TV program, website).

IDEAS identifies these selling propositions by scanning thousands of measures to pinpoint those that meet certain user-defined criteria. For example, if the target vehicle is a publication, the user can ask IDEAS to pinpoint all measures on which the target vehicle:

• Ranks in the top 10 among all reported publications in terms of both audience and index
• Has a sample size of at least 100
• Has an index of at least 120
• Ranks first on index in its competitive set

Once these propositions have been identified, a click of a button automatically produces presentation quality sales materials for each identified sales proposition showing you how the target vehicle performs relative to all vehicles in its competitive set on a given measure (e.g., audience, coverage, and index). In addition to this unique ability to instantly identify and chart key selling propositions based on multiple user-defined criteria, IDEAS:

• Allows you to customize all graphic output by creating your own chart templates
• Permits you to define multiple competitive sets from an initial competitive set of up to 20 vehicles
• Enables you to produce presentation quality graphs and tables based on crosstabs you produce in response to requests for proposals
• Develops better demographic and psychographic profiles by using correlation techniques (rather than indices) to identify key target segments
• Creates better direct marketing targets by using odds ratios to identify segments that have the greatest propensity to use the target vehicle
• Determines, based on simultaneous usage patterns:
  • The loyalty rates of the target vehicle and its key competitors
  • The vehicles that pose the greatest threat to the target vehicle
  • The vehicles that represent the greatest opportunity for growth
• Identifies the measures that most differentiate the users of the target vehicle from users of each of its key competitors

IDEAS' output consists of presentation quality tables and graphs which can be accessed and created automatically in Excel. In addition, IDEAS generates multiple hyperlinked PowerPoint presentations which summarize all key findings regarding the target vehicle. Most importantly, all of IDEAS' information is presented in a manner that is very easy to understand by researchers and non-researchers alike.

For more information about the IDEAS system or any of the other services from Erdos & Morgan, please contact David March at (201) 236-0469 or david@erdosmorgan.com.