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Associations
The Erdos & Morgan team continues to be proactive, serving on various industry boards and committees. We are proud to be a supporter and participating member of the following industry associations.
As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washington, D.C., with a Western Region office in Newport Beach, Calif., is the trade association that represents 50,000 professionals in the advertising industry. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters.
Founded in 1906, American Business Media is the association for business-to-business information providers, including producers of print publications, websites, trade shows and other media. American Business Media has more than 220 member companies, representing over 3,000 print and electronic titles and more than 800 trade shows and events. They reach an audience of 100 million professionals and accounted for over $18 billion in industry revenues in 2002.
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the Advertising Research Foundation (ARF) is a nonprofit corporate-membership association which is today the preeminent professional organization in the field of advertising, marketing and media research. Its combined membership represents more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.
Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.
The MPA is the industry association for consumer magazines. Established in 1919, the MPA represents more than 200 US-based publishing companies with more than 1,200 titles; more than 75 international companies; and more than 90 associate members providing services to the industry.
The MRDA is organized to build awareness, advance standards, promote new technology, and educate media and marketing professionals in all areas of media research. |
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